Press Release for Example Marketing Group
Apple Launches Online Store in China
CUPERTINO, California-October 26, 2010-AppleÂ® today introduced the Apple StoreÂ® in China (apple.com.cn), the easiest way to shop online for Apple products including the revolutionary iPhoneÂ® 4 and the magical iPadTM. Apple's online store in China features free shipping, free personalized engraving on any iPodÂ® or iPad, and the ability to custom configure any MacÂ® with just a few clicks. The online Apple Store also offers a wide selection of third-party products and is the only place online to buy the iPod nanoÂ® (PRODUCT) RED.
"We are thrilled to open our newest online store in China," said Tim Cook, Apple's COO. "With personalized engraving, configure-to-order options and free shipping on everything, the Apple Store is a great destination for our customers in China."
Just in time for the holiday shopping season, signature gift wrap is available with the purchase of most Apple products including iPod, iPad and iPhone. The online Apple Store also lets eligible students and faculty members take advantage of special education pricing on Apple products.
Also starting today, customers in China can access Apple's legendaryApp Storeâ„ in Simplified Chinese, with localized featured apps and charts of the most popular paid and free apps in China. The App Store offers iPhone, iPad and iPod touch users access to the world's largest catalog of apps with over 300,000 apps in 20 categories including games, business, news, sports, health, reference and travel.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple isreinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which isdefining the future of mobile media and computing devices.
My comment: Pretty good for a high tech press release. However, I'veboldfaced the nonsense words which attempt to create excitement but which actually fall flat. What would have made this release stronger would be some reason for the reader to care. For example, if they'd positioned this as something fitting into a larger trend about buying high tech in China, they would have gotten far more coverage.